Campaign performance calculator

Calculate cost per conversion and return on ad spend from campaign totals.

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Try a worked example

Calculate cost per conversion and return on ad spend from campaign totals.

Check the units and options, then use the tool’s calculation button. The example is fictitious; replace its values for your own calculation.

Illustration only. Supply the applicable rates and assumptions yourself; this is not financial, tax or legal advice.

Example input

Campaign spend: 1000
Conversions: 40
Revenue attributed to this campaign: 2400
Currency: EUR €

Expected output

Cost per conversion: €25.00
Return on ad spend: 2.4×
Revenue minus ad spend (before other costs): €1,400.00

Calculates cost per conversion, return on ad spend, and revenue minus ad spend before other costs.

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Method and limits

The result depends on the values entered and the method shown. Check the assumptions, rates, or rules that apply to your situation before using it. Illustrative result only. Verify the rules and assumptions that apply to your work.

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Quick answer

Calculates cost per conversion, return on ad spend, and revenue minus ad spend before other costs.

The page code is downloaded when you open it; values are handled in your browser.

Limits of the result

Frequently asked questions

What does the calculation include?

Cost per conversion divides spend by the conversion count; return on ad spend divides attributed revenue by ad spend. Revenue minus ad spend is before product, fulfilment, tax, and other costs, so it is not profit. Use a consistent campaign definition, attribution, reporting period, and currency.

Which values should I enter?

Calculate cost per conversion and return on ad spend from campaign totals. Use consistent amounts, units, and time periods.

Is the result definitive?

No. Check the assumptions and rules that apply to your situation; this is an illustrative calculation, not professional advice.

Sources and references

These references describe the cited context and rules; some apply only in the jurisdiction named in their title. They do not validate this illustrative calculation.