UTM link builder
Add campaign parameters to a URL and copy the tagged link locally.
Try a worked example
Try a worked example
Add campaign parameters to a URL and copy the tagged link locally.
Check the units and options, then use the tool’s calculation button. The example is fictitious; replace its values for your own calculation.
Illustration only. Supply the applicable rates and assumptions yourself; this is not financial, tax or legal advice.
Example input
- Destination URL
- https://example.com/page
- Campaign name (utm_campaign)
- autumn-launch
- Source (utm_source, e.g. newsletter)
- newsletter
- Medium (utm_medium, e.g. email)
- Content (optional, utm_content)
Expected output
https://example.com/page?utm_campaign=autumn-launch&utm_source=newsletter&utm_medium=email
Adds UTM query parameters to the URL you enter. Existing non-UTM parameters are preserved; supplied UTM fields replace matching values.
Waiting for the tool. The explanation remains available without JavaScript.
Method and limits
Creating a tagged URL does not enable analytics or verify that the destination works. Campaign reporting depends on the destination’s analytics setup. Keep parameter spelling and capitalization consistent, and do not include personal data or secrets in the URL.
Press Escape to close the guide. Your values and the tool’s result are kept.
Share this tool
Only the tool’s public link is shared. Your inputs and results stay here.
Show link to copy manually
Quick answer
Adds UTM query parameters to the URL you enter. Existing non-UTM parameters are preserved; supplied UTM fields replace matching values.
The page code is downloaded when you open it; values are handled in your browser.
Limits of the result
Creating a tagged URL does not enable analytics or verify that the destination works. Campaign reporting depends on the destination’s analytics setup. Keep parameter spelling and capitalization consistent, and do not include personal data or secrets in the URL.
Frequently asked questions
What does the calculation include?
The URL receives the UTM fields you enter; these labels help identify campaign traffic when analytics are configured. Non-empty fields replace matching UTM parameters; blank fields keep any existing value. Do not put names, email addresses, or other personal data in query parameters.
Which campaign values should I enter?
Use utm_source for the source, such as newsletter; utm_medium for the channel, such as email; and utm_campaign for the campaign name. Optional utm_content distinguishes links or creative versions. Use consistent spelling and capitalization.
What happens to parameters already in my URL?
Non-UTM query parameters remain. A non-empty UTM field replaces the matching parameter; leaving a field blank keeps its existing value. Review the complete generated URL before using it.
Sources and references
These references describe the cited context and rules; some apply only in the jurisdiction named in their title. They do not validate this illustrative calculation.